Privacy Policy
Effective Date: August 20, 2026
At denPraxis, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how denPraxis collects, uses, stores, protects, and discloses personal information when you visit our website, contact us, request our services, book an appointment or audit, or use our services.
This Privacy Policy is intended to comply with the principles and applicable requirements of Republic Act No. 10173, or the Data Privacy Act of 2012 (DPA), its Implementing Rules and Regulations, and applicable issuances of the National Privacy Commission (NPC).
1. About denPraxis
denPraxis provides technology and automation solutions designed to help Philippine dental clinics manage leads, appointments, patient communications, follow ups, reviews, and patient retention.
Our services may include:
CRM and lead management
Appointment booking and scheduling
SMS and email automation
Lead follow-up and nurturing
Patient reactivation
Google review management
Website and funnel services
Communication and workflow automation
Other technology services for dental practices
2. Information We Collect
Depending on how you interact with denPraxis, we may collect the following information:
Contact Information
Full name
Email address
Mobile or telephone number
Business or dental clinic name
Job title or professional role
Appointment and Inquiry Information
When you request an audit, consultation, onboarding call, clinic visit, or other service, we may collect:
Preferred appointment date and time
Appointment details
Questions or information you voluntarily provide
Business requirements and preferences
Payment Information
If you purchase a denPraxis service, we may collect information necessary to verify your payment, such as:
Payment reference number
Transaction date
Amount paid
Proof of payment
We do not intentionally collect or store your complete GCash, bank, or payment account credentials.
Website and Technical Information
When you visit our website, certain technical information may be automatically collected, such as:
IP address
Browser type
Device information
Pages visited
Referring website
Date and time of visits
Website interaction data
Domain information
This information may be collected through cookies, analytics tools, pixels, or similar technologies.
3. Information Relating to Dental Patients
denPraxis provides technology services to dental clinics.
In some cases, dental clinics may use denPraxis systems to process information relating to their patients.
Such information may include names, contact details, appointment information, communication history, treatment-related information, and other information provided by or collected by the dental clinic.
denPraxis does not determine the purpose for which a dental clinic collects patient information. Where denPraxis processes patient information on behalf of a dental clinic, the dental clinic generally remains responsible for determining the purposes and lawful basis for processing, while denPraxis acts as a service provider or personal information processor as applicable.
Because health information may constitute sensitive personal information under the DPA, denPraxis will apply appropriate safeguards and process such information only for authorized and legitimate purposes.
Dental clinics using denPraxis remain responsible for providing their patients with appropriate privacy notices and obtaining any required consent or establishing another lawful basis for processing.
4. How We Use Personal Information
We may use personal information for legitimate and specified purposes, including:
Responding to inquiries
Scheduling consultations and appointments
Providing requested services
Processing and validating payments
Setting up and managing client accounts
Providing onboarding and technical support
Communicating with clients and prospective clients
Sending appointment reminders and service notifications
Managing CRM and automation services
Improving our website and services
Managing customer relationships
Sending marketing communications where permitted
Preventing fraud, abuse, and unauthorized access
Complying with legal and regulatory obligations
Protecting our rights and legitimate business interests
We follow the principles of transparency, legitimate purpose, and proportionality when processing personal information.
5. Lawful Basis for Processing
Depending on the circumstances, denPraxis may process personal information based on one or more lawful grounds recognized under the Data Privacy Act, including:
Your consent
The performance of a contract or steps necessary before entering into a contract
Compliance with a legal obligation
Protection of vital interests
Other lawful grounds recognized under applicable Philippine privacy laws and regulations
The DPA recognizes several lawful bases for processing personal information, including consent and processing necessary for contractual purposes.
Where consent is the appropriate basis, you may withdraw your consent subject to applicable legal limitations and circumstances where another lawful basis permits continued processing.
6. Direct Marketing
If you provide your contact information to denPraxis, we may occasionally send information about our services, offers, educational content, or other business communications where permitted by law.
You may unsubscribe from marketing communications at any time by following the unsubscribe instructions provided in the message or contacting us directly.
Withdrawing consent to marketing communications will not necessarily affect processing that is required for an existing service, contract, legal obligation, or other lawful purpose.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
Keep the website functioning properly
Remember preferences
Understand website traffic
Improve website performance
Measure marketing effectiveness
Understand how visitors interact with our website
You may adjust your browser settings to manage or disable certain cookies. Some website features may not function properly if certain cookies are disabled.
8. Sharing and Disclosure of Personal Information
denPraxis does not sell your personal information.
We may disclose personal information only when reasonably necessary for legitimate and specified purposes, including to:
Service providers assisting us with hosting, CRM, communication, payment processing, analytics, scheduling, and other business operations
Technology providers that process information on our behalf
Dental clinics when necessary to provide services requested by or for those clinics
Professional advisers, where necessary
Government agencies or authorities where required or permitted by law
Other parties where you have provided appropriate authorization or where disclosure is otherwise legally permitted
Where third-party service providers process personal information on our behalf, we will take reasonable steps to require appropriate privacy and security safeguards consistent with applicable requirements. The NPC's guidance recognizes the importance of agreements and due diligence when personal information processors are involved.
9. International Data Transfers
Some of our technology and service providers may store or process information outside the Philippines.
Where personal information is transferred or processed outside the Philippines, denPraxis will take reasonable steps to ensure that appropriate privacy and security safeguards are in place and that processing remains consistent with applicable Philippine privacy requirements.
10. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, maintain business and transaction records, resolve disputes, comply with legal obligations, and protect our legitimate interests.
Retention periods may vary depending on:
The type of information
The purpose for which it was collected
Our relationship with you
Legal or regulatory requirements
Security and operational requirements
When personal information is no longer necessary, we will take reasonable steps to securely delete, destroy, anonymize, or otherwise dispose of it in accordance with applicable requirements.
The NPC's guidance emphasizes establishing appropriate data retention policies and limiting personal information to what is necessary for the stated purpose.
11. Security of Personal Information
denPraxis takes reasonable and appropriate organizational, physical, and technical measures to protect personal information against:
Unauthorized access
Unauthorized disclosure
Accidental loss
Destruction
Alteration
Misuse
Other unlawful or unauthorized processing
Security measures may include access controls, authentication, confidentiality obligations, system monitoring, secure configurations, and other safeguards appropriate to the nature and risks of the information being processed.
The DPA and its IRR require appropriate organizational, physical, and technical security measures based on the nature, scope, context, purpose, and risks of processing.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
12. Data Breaches and Security Incidents
denPraxis maintains procedures for identifying, assessing, managing, and responding to security incidents and personal data breaches.
Where applicable, we will comply with the notification and reporting requirements of the Data Privacy Act, its Implementing Rules and Regulations, and applicable NPC issuances.
13. Your Privacy Rights
Subject to applicable laws and regulations, you may have the following rights:
Right to Be Informed
You have the right to know whether your personal information is being processed and to receive relevant information about the processing.
Right to Access
You may request access to personal information that we hold about you, subject to applicable limitations.
Right to Object
You may object to certain forms of processing where permitted by law.
Right to Correction
You may request correction of inaccurate or incomplete personal information.
Right to Erasure or Blocking
You may request the deletion, blocking, or removal of personal information under circumstances provided by law.
Right to Data Portability
Where applicable, you may request a copy of your personal information in a structured and commonly used format.
Right to Lodge a Complaint
You may lodge a complaint with the National Privacy Commission if you believe that your privacy rights have been violated.
These rights are recognized under the Data Privacy Act, subject to the conditions and limitations provided by law.
14. How to Exercise Your Rights
To request access, correction, deletion, objection, or other privacy-related assistance, contact us using the information below.
Please include enough information for us to verify your identity and understand your request.
We may request additional information when reasonably necessary to verify your identity and protect personal information from unauthorized disclosure.
15. Data Protection Officer
For privacy concerns, requests, or questions regarding the processing of personal information, you may contact our Data Protection Officer or designated privacy contact:
denPraxis
Data Protection Officer / Privacy Contact
Email: [email protected]
Phone: +63 905 511 2191
We will handle privacy-related requests and concerns in accordance with applicable laws and regulations.
16. Children's Privacy
Our services are primarily intended for businesses, dental practitioners, clinic personnel, and adult users.
We do not knowingly collect personal information directly from children for our own marketing purposes.
Where denPraxis processes information relating to patients of a dental clinic, the applicable dental clinic remains responsible for ensuring that its collection and processing practices comply with applicable laws and privacy requirements.
17. Third Party Websites and Services
Our website or services may contain links to third-party websites, applications, payment providers, scheduling platforms, communication services, or other external services.
These third parties may have their own privacy policies and terms.
denPraxis is not responsible for the privacy practices of third-party websites or services that we do not control.
We encourage you to review their privacy policies before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.
When we make material changes, we may provide appropriate notice through our website, email, or other reasonable means.
The updated Privacy Policy will include a revised effective date.
19. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
denPraxis
Email: [email protected]
Phone: +63 905 511 2191
